Matt Mahaffey is Just Being HimsElf | Mixed Alternative Magazine

Matt Mahaffey doesn't mind if you’ve never heard of him or his band, Self. But if you have, the release of their first single in a decade might be a sign that he’s not quite ready to let go of the band that jumpstarted his career. The release of the single last December, 'Love You Less,' coupled with a resurgence of the band on platforms like Spotify has led to a burgeoning community of new fans online in 2025, 30 years after the release of their first album, Subliminal Plastic Motives.